Provide insights into how a chosen organisation in a specific PR Essay

Provide insights into how a chosen organisation in a specific PR sector focuses on building its corporate reputation - Essay Example of utmost excellence to meet the demands of the clients and ensure long-term growth in the company, the employees are also satisfied resulting in augmented corporate reputation (Edelman, 2014). Code of ethics and conduct: all employees at Edelman have a contract signed to show their commitment to maintaining the highest ethical standards both online and offline and when dealing with suppliers (Edelman, 2014). This ensures Edelman’s reverence by the population and enhances its corporate reputation. Legal obligations: the actions and responsibilities undertaken by people related and within the payroll of Edelman have a principle governing their actions ensuring they act within legal obligations. This non-violation of legal obligations allows the firms to have confidence from both suppliers and the customers increasing its corporate reputation. Integrity: Edelman takes responsibility for all the actions of the firm whether they result in positive or negative outcomes and collaborate with trustworthy firms according to all the stakeholders in the business. This ensures the firm’s corporate reputation is upheld and improved owing to the realization of high integrity the firm upholds in all its actions. Transparency and fair dealing: all the actions and undertakings of the business with their business and firms are made with high emphasis on transparency and fairness. This ensures the trust between the business and ability to conduct further business in the future with the need for the business to have knowledge of fair pricing and practices by Edelman. This rewards Edelman through augmented corporate reputation. Edelman’s vision and mission: Edelman ensures all the employees including the management are guided by a code of conduct, business practices, and the mission statement. Training is used to incorporate the vision and mission statement to the actions and practices of the employees in their duties. Experience: Edelman ensures the clients have an

Customer Satisfaction and Loyalty of TESCO Essay

Customer Satisfaction and Loyalty of TESCO - Essay Example Tesco PLC is a public limited company in the retail industry and its headquarters is in the United Kingdom. Tesco is a general merchandise and British multinational grocery retailer. After Wal-Mart, it is the second largest retailer in terms of profit margins and is even the second largest retailer in terms of revenue growth in the world’s retail industry. Jack Cohen in 1919 invented the company as a chain of market stalls. The name of the brand ‘Tesco’ appeared in the shipment of tea that Cohen had purchased. The supermarket’s store that was about 500 in the 1990s is now approximately about 6350 located in various locations. Tesco expanded its business very rapidly and has a market share of about 30%. The countries in which the company has entered and is operating brilliantly are UK, USA, Thailand, Malaysia, Mainland China, Hungary, Czech Republic, Japan, Republic of Ireland, South Korea, Poland, Turkey, etc. The main idea behind the research study is to a nalyze the customer satisfaction and customer loyalty at Tesco. Customers are the most important factor behind the success or failure of a company. It is very much important that the organization takes effective measures to satisfy the customers and build a brand loyal customer base that would generate high revenues for the firm. Tesco through its market expansion strategy has become the market leader in UK retail industry. It has enhanced on its strengths and explored the possible opportunities and developed some innovative strategies to acquire the maximum percentage of the market share.